Objectives of the client
The Ministry of Health and Consumption through the Spanish Agency of Consumption, Food safety and Nutrici³n (AECOSAN) completely dedicated to promote the rights, to protect the health and velar by the security of the consumer, ordered the audio-visual accomplishment of, a easy one to understand and very explanatory to us so that the Gilded, not burned Campaign, arrived at all the consumers.
The subject to treat era the acrylamide, a cancerigenic component that forms in the cooked one of the carbohydrates which we consumed on a daily basis.
With all the information upon the table, we proposed to realise an animated explanatory video mixing real photographies and movements with animations that supported history.
One is an audio-visual one in that we mixed images animated in the presentation and ample thematic explanation of the main one of the video and in a transition we presented real images of the advice of cooked in whom the habitual products with which we dealt are seen of real form in explanatory photographies that support the course of the script.
Campaign of video marketing
The work with the Ministry of Health and Consumption has been complete, we were in charge of all the development, passage by step, until completing the creation of the audio-visual one.
- Advising on the text of the script
- Design of the illustrations following its indications and preferences
- Location of the study in this case a kitchen where the real images would be recorded
- Recording of the images including atrezzo and actors
- Edition and animation of the video including the sound equipment of the voice in off and music
The direction of art this very well-taken care of, as much of the part of recording as all the aesthetic one of the drawings.
We are before a video with great repercussion spread in all the average nationals as much in TV as in press. We felt proud of to have collaborated with the Ministry for the design and creation of the explanatory video that helps the consumers to understand problems of this type.