Objectives of the client
The company Aire Sano located in Teruel, belongs to one of the great leaders in vegetal nutrition, the T©rvalis Group. The communication agency Hits, it ordered the creation to us of a video to explain the process of trazabilidad and quality of his ham with Teruel Appellation of origin.
They needed to show of form clear ordinate and the following aspects:
- Where the process begins
- Location of fields and factory of nutrition.
- Genetic selection, raises, fattens and other processes.
- Dryer and conservation.
As professional in an audio-visual agency our mission is to advise to our clients what type of video is most suitable to show to the needs of promotion of a product or service.
In this case we decided on an explanatory video animated that simultaneously covered the necessity to be shared in social networks and, easily understandable by any user, thus arriving the objective public.
We as much divide to the explanatory video in several phases in agreement with the production process, insisting on the values of quality of the product as of the recognition of the company.
- Control of total trazabilidad
- Superb conditions of the fields, productive process and cattle
- Norms of certification of the regulating advice of the Appellation of origin Ham of Teruel
- Quality of the dryer, the altitude and the absence of contamination
- And the total control of the production chain