Objectives of the client
Videos for the emotional campaign of videomarketing created by Metha Communication for Beers Amber.
For this campaign we realised a series of videos that have been shared through social networks with hashtag #ManufacturaIndependiente. In each of them we showed the work of people who have turned their passion into their form to gain the life.
The objective is to send to an idea, a positive concept that it is associated to the brand of a deeper and subtle way than the traditional publicity. In order to obtain it the video it is the most effective means since it allows us to transmit emotions and feelings, causing that the public identifies himself.
He is videomarketing emotional, a resource very used at present by great brands, whose success nevertheless not always depends on a great budget. A good idea and sensitivity necessary to develop it, are much more important.