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Phases of an audio-visual project: Running for a product or service

Phases of an audio-visual project: Running for a product or service

The videos every time have more protagonism within the social networks; the internauts prefer to see content multimedia, before read. This secures a viral repercussion much more.

Our audio-visual producer is specialized in the accomplishment of all type of videos, as much to sell products or services, as for any corporative image that you wish to show.

We can produce for you a video product, a video on watch, a corporative video, etc. We see the phases that compose an audio-visual project.

Preparatory phase of the script

The script is very important since it is what determines the message that you want to offer to your objective public and how you want to explain it.

A script badly selected or badly written up entails the success of the impact of the video running, reason why he is vital to know how to choose the expressions and the tone well.

This preparatory phase of the script has been two important moments:

—The writing of the script: one is the creation of the text that is narrated with voice in off. He is basic to know which is ours target to define the style of the language and what it is what we are going to count. It must be the adapted one for the type of public to whom we want to hit.

—The creation of the technical script/storyboard: in this phase we created a document type scheme where the text of the script is detachhed, dividing it in numbered scenes. From we wrote up the ideas of the visual elements of each scene here.

Phase of pre-production

This phase all that with the necessary managements for the audio-visual project enters. It would be, so to speak, the bureaucratic part of hiring, organization and design until most key for the optimal accomplishment of the running of a product.

In the phase of production we, if necessary, looked for the actors as well as all the scenes and places where we will record the different scenes.

Also we maintain contact with other professionals as electrical make-up, clothes, technicians, etc.

Example of video running of an event of the Ibercaja Foundation

Phase of recording

This phase understands the recording of the running with the equipment the time that is necessary. The video running can be done on the running of a product, a running of corporative video, etc.

The phase of recording is the fusion of the result of the preparatory phase of the script and the use of the assets of the phase of pre-production. It will leave the main recording here that we will publish later.

Phase of edition

In the phase of edition we already have all the recorded material and the only thing that we do is the assembly uniting the production of audio with the one of video.

Production of audio

It is at this moment where we chose the music that accompanies to the video, after a process search, selection and buys. Also we make the order of the voice in off.

As much for music as for the voice in off, always we presented different alternatives from our clients so that they choose the wished one.

The language of the audio one is the one that chooses the client. Our audio-visual producer works with all the languages of the world.

Of the part of edition of the audio one, our work consists of the equalization of the voice in addition to the adaptation of selected music.

Production of the video

This phase includes the edition of the video and the etalonaje of planes to unify color. The etalonaje of the copy is the technique that allows to control the light to correct color, light and intensity of the color.
In the end he is ready to jump to it networks, to position themselves in the first positions and to begin to generate benefits.


The video as tool of marketing and loyalty of clients


To keep my name, e-mail and website in this navigator for the next time that makes a commentary.

Our methodology, how we worked.

We are not an audio-visual producer to the use, we were in charge of all the development of the audio-visual project.


We look for the idea and we wrote up the text.


We design history and the characters.


We record with our super equipment.


We give life him to the drawings.


Music, effects€¦ The perfect finished one!

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