Objectives of the client
The Government of Aragon orders the accomplishment to us of a video to promote and to spread a exhibition on the Aragonese language that still stays active in many municipalities of Aragon. A traveling sample by the culture and the Aragonese linguistic diversity.
In Dose, we thought that the video had to catch the attention of the public, for it we defined a fast and dynamic promotional spot in which we showed with emblematic colors, the content of the exhibition and the place where to see it.
So we were based on the poster that was designed for the sample and from there we realised a video animated with computer graphics and texts.
The development and production of the spot Agora by L'Aragon©s kept the following step:
- Design and development of the script that presented the content of the sample
- Design of the computer graphics starting off of the logo
- Animation of graphs, icons and evolutionary logo
- Selection of the framed photographies of the sample in imagotipo
- Selection of the voice in off and suitable music
- Assembly, accomplishment and animation of the promotional spot
The result, a promotional spot oriented to transfer an precise and fast information to the objective public.
What the advertising or promotional advantages have spot?
The main advantage resides mainly in its simplicity and in its rapidity. The advertising spots usually are short videos in which the information travels of fast and direct form for the attention of the objective public.
The types of videos or advertising spots can be many: animated computer graphics, animated videos, video of real running¦ but the essence always are the mass: viralidad and pick up of traffic.