When we established relation with small and medium businesses always think about commercial videos 100%, in spot for social TV and networks, they want to increase its sales and they think that only the commercial videos can play that role.
From DOSE, in many occasions, we explained to them that all the videos of company do not have why to be commercial, we can create other types of videos that INDIRECTLY will increase to the sales and the visibility of the company.
They exist multitude of opportunities to catch traffic, branding, opinion and to spread information exceeds how to use a product, its characteristics, a service or any type of message that captivates the attention of our potential client, especially if we directed it to one of its needs.
We see how we can create indirect sales with noncommercial videos.
Video branding, constructs the image of your company
Great brands produce videos from the necessity, oriented to implant in the mind of the user a relation between which needs and the brand that it is going to buy.
For example BMW with the slogan you like to lead or Nike with Just-Do-It, of this form when we thought about buying a car we thought about BMW and when we needed some sneakers to run we thought about Nike or what you tell me of Pikolin, nearer? plin I sleep in Pikolin
We have in front of us multitude of examples in which to orient to us, the primary objective is to construct your brand, to rule a necessity and to overturn it in the video, the message, the slogan.
The recognition of the brand will really be realised through time, as long as in your videos, your Web, your publications on and off line you are introducing the recognizable slogan, creating that relation brand-necessity.
The logo or imagotipo, consistent music and the own message or slogan will be own identities of the company, that why no, they can be also evolving in the time.
Before producing a commercial video, it dates a time and it thinks if already you have your brand created and stable in the market.
The video branding is ideal to attract new clients, fidelizar the already existing ones and to catch traffic towards the Web, everything a potential to increase the sales.
Video opinions, when the faithful clients make use to us
The truthful testimonies of our clients are the most powerful weapon of indirect sale. A new buyer always looks for opinions on a product or a brand, before disbursing, inquires, compares and asks.
It looks for in your portfolio of clients who are satisfied with your services, with your products and proponles to speak of you, of your company and of how they have benefitted in this way, the advantages that they have acquired and because of his election.
The video testimony has to be always truthful, the person who speaks has to be the one who says to be and to demonstrate it in the own video, for example the director of the company that contracted your services. It has to appear, its company and other aspects that do it truthful, otherwise everything could seem a mime.
Many of them can be inclined to appear in a video, explains to them that he is something simple, that you will help them to write the script and that everything will take to them just a short time, since your audio-visual producer will be in charge of all the work. In return you can benefit to them and so it seems to you opportune.
This it is a testimonial video in which several professors speak of a applied program to the classrooms.
Explanatory videos, the power of the image in movement
To create a demonstrative, explanatory or infogr¡fico video is the best form to present a product or service and when tenth to present it, we talked about to all their fullness: operation, characteristics, benefits, handling, instructions, options¦ any form of training on our product, as much for the established client as the potential, will be in an increase of the sales.
It is unquestionable that when we see how it works something we can decide, surely, if we bought it or not or if it fulfills our expectations or no.
It defines your products or services it stars and it determines in what order you are going to be creating instructive short videos to harness the sales. If in addition you publish them in the card of the product in the Web, powers many positive factors for its positioning SEO.
It shares the videos in social networks and marketplaces and you will see the results with your own eyes.
This it is an example of produced explanatory video for company BSH for the Ufesa brand. A tutorial video showing a product and how to use it through a sponge cake prescription
You are thinking about increasing your sales?
Branding would enchant to help to us you to plan indirect sales with the production of videos, explanatory or testimonial, among others.
You do not doubt in calling to us without any commitment by our part we will take care of to him and explain what we can make to generate more sales through video marketing and how it can benefit from the value of the videos especially thought for companies.