The idea and the script are fundamental
Nobody knows the perfect formula envelope how to make a viral video that really works, but is clear that the idea and the script are fundamental, and that a good work done with something of grace and taking care of much the final result, always has more possibilities of working.
The presonajes and the accomplishment are part of the success
This is what it has happened with the video that we realised for TreceBits in which Mrs. Rosario, a woman of 82 years, explains to us how we can prevail in the social networks, and that has had more than 3000 views in the channel of Youtube de TreceBits in only one week, in addition to hundreds of mentions, tweets, retweets, etc in very few days. Cadena Ser even mentioned to Rosario in its program To speak to speak (more down we left the podcast you).
It is clear that with this video we did not try to be most original (we are conscious that this one is a format that already exists) but that we tried to shape the spirit of TreceBits and his founder, Manuel Moreno, who is a near and amiable person, who approaches every day all the news to us on social networks from her digital newspaper, in addition to adding to him to a touch of humor with an funny script and a close protagonist.
The result? A viral video realised by far affection and illusion to obtain a good welcome for our dear Rosario, who by the way, very happy and is thanked for by the compliments that you have dedicated to him from all the social networks, thank you very much!