The product or the brand in an emotional video is secondary against the message
A video campaign emotional marketing can be very effective whenever the message is honest and authentic, and that the feeling and the values that you try to pass on are always behind the brand, since to be successful in any campaign of viral videos (or they are emotional or funny, etc) the product or the brand is secondary against the message, and must appear only in the end, so that the user does not have the sensation to be seeing a nuncio, but a video in whom we want to him to make feel something, to make him arrive an idea, transmitire a philosophy¦ far from which it is the pure sale and it lasts.
One is to create pieces of video with a message that obtains that the users identify themselves with you thanks to a message that transmits positive feelings.
Designed strategy: video, landing page and social networks
In this one case, we realised a video for YOU ARE Formation (a company of remote formation), that it tries to transmit a positive message of spirit, as center of an emotional campaign of videomarketing in which we have advised to the company from the home for the development of all the strategy of video, landing page and social networks.
Affection on the part of the protagonists is done by far, of the company that by all means ordered it and of we ourself, we hoped that you like!