Objectives of the client
Beers Amber needed a corporative video in which it was explained of hand of the Teacher Cervecero de Ambar, Antonio Fumanal, the creation of two very special beers.
In the video wall-plate and knowledge wanted to transmit professionalism but mainly to do.
From Dose we thought that the end item had to suggest in the objective public some tremendous desire to prove the new beers, being taken care of much the image of Amber and catching the essence of the value of the product.
So we proposed to realise an explanatory video in which the Teacher explained the quality of the product and he realised almost one tastes virtual.
The design and accomplishment of the explanatory video
Several takings were realised exhibiting the product in their totality, a shooting in movement to give life to the bottle. These takings have been used for the initial presentation of the product and in the different phases from the video.
Music and sections
Election of different musics that will accompany to the teacher during the presentation of the two new beers
Running of the real interview to Antonio Fumanal, brewing teacher of Amber, in the Amber facilities deciding on a first plane and diffusion of the bottom to give a special enchantment upon presentment him.
Structure of the interview
We decide to divide the screen in two parts whenever Antonio introduced a new section of the script. In half was the continuity of the interview whereas in the other part a graph with layer of color and product in exhibition in background appeared, giving step thus to each part of the interview.
The script of the video focused to the intention of how creating these beers and to the real tasting of the beer, the maridaje and the list of credits.
A corporative and explanatory video in which the attention of the public attracts doing to him contributor of the privacy and human heat with which Antonio Fumanal explains the purpose of these products and how there is to enjoy them You don't have desire to prove them?