To fund a project with economic donations
A campaign of crowdfunding (micropatronage) is a network of collective financing that at the moment has its height in the world online and consists of funding a project with economic donations of patrons who are interested in your project or service and that decides to support it in exchange for symbolic rewards of altruistic way.
One of the keys to reach the objectives of your campaign crowdfunding is to create a video of presentation and promotion with a clear, simple and visual message.
Keys to cause that the video of your campaign is effective:
- It creates a script: a script writes than you want to count, always home by the product or service, the first seconds of the video must catch the attention of the spectator.
- Clear and simple message, follows each one of the parts of the script to transmit it everything of way ordinate and with a easy language.
- Brief and concise, our advice is that the video does not surpass minutes both, the statistics demonstrate that the Internet user lowers as of the minute, he sees the grain.
- Line of vision, the originality and to aesthetic at the time of counting the things, are one of the keys to catch the attention, but you do not forget that: less it is more!
- Sound and subtitles, the sound must be clear with good vocalization and tonality, we recommended to insert subtitles to amplify the message and power to communicate it in devices that do not have the audio one activated.
- To leave you, must be you the interlocutor who empatice with the spectator and convinces of the genius of your proposal. He is demonstrated that the campaigns with an emotional touch are those that reach their objectives more.
- Call to action! Called to the action! , it is fundamental to request the support of the patron and to observe that without its support this will not become reality