We know what we want to count but it costs to give form to us to our history?
In order to write a script of videomarketing we must start off of three fundamental premises:
- To define objectives: we must consider which is our objective? who is going it to see? who we want that it sees it? to know clearly these points is key to create the script. The main idea must be developed based on this purpose, we must know very clearly what is what we are going to count.
- Structure of the script: introduction, development and conclusion, a narrative order for a easy and simple understanding is fundamental and where, they must be of clear way, the key points of your supply.
- To think about images: it is necessary to be conscious that all the writing soon must be transformed into storyboard.
Basic parts of a script for video
Dividing of the main idea and way ordinate we must explain of what it consists our company, product or service, its benefits and their application with a continuous rate in the narrative. It is necessary to consider that 1 minute of video corresponds to some 150 words.
We advised to you to begin your script of videomarketing with a powerful phrase where it is made clear what we are and what it is what we are going to count. We must catch the interest of the spectator in these first seconds, a direct and represented style through a character helps to empatizar and to feel identified and so we are counting.
After the initial exposition we must explain of what our product through the experience of the character consists, characteristics, qualities, benefits and operation. Clear structure with a very simple language throughout all the writing, we must consider that is not the same to read that to listen.
In the closing they are due to summarize the treated concepts and to offer to the spectator who takes a step more.
Once you have written up the script we recommended to you to read it aloud, modifies what you see confused and improves everything what you see, our advice is to let rest your script of videomarketing 24 hours to return to take it with freshness and new ideas!