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What is the video marketing?

If you are proprietor of a company or you want to sell some product type, we think that it can be interesting who you read this article, in that we will speak on the video marketing.

Brief videos for its diffusion in Internet

The video marketing is a strategy of digital marketing that consists of creating content in video format later to spread it by Internet and to be able to arrive at new clients.

It is worth the trouble to spread audio-visual material?

Although in the majority of the occasions, the fact to have to create professional audio-visual contents can be a complicated task and lasting, always it is worth the trouble to do it. This is due to that the return of the investment in publicity in video is far beyond the one of the written content.

In addition, the video format is, doubtless, a format that helps to grow in the social networks and to obtain that your website is more excellent. It is demonstrated that tweets that they contain a video they obtain 3 times more interactions than tweet normal. In the case of the Webs, it is necessary to emphasize that if a content includes videos you will be able to increase the retention of the users, something that it likes much to the finders, as Google.

Other studies also throw interesting data with respect to the marketing of contents in audio-visual format that we must consider. For example, 64% of the people who look a video is going to acquire one of the products that are associate.

Another example, is that 90% of the people agree in which the videos of reviews of products are very useful when it must decide the purchase of a product or the hiring of a service.

A tendency that will be key for the future

The marketing strategies that include videos are techniques that have marked to tendency in the last years and everything seems to indicate that in the future they will have more importance. The studies assure that for the 2021 amount of videos that there are in the network he will be much greater and than to see the videos which they rise YouTube in a minute, will need to us some 300 hours.

90% of the users see the videos of their favorite brands in social networks

Examples of the video marketing for your company

Next we want to comment some examples to try to inspire your strategy of video marketing and to obtain that your business increases its sales.

Technique of marketing with animated videos

Many companies create videos using simple animations and drawings to explain their project of business and of arriving at new clients. If you want to carry out strategies of marketing of contents in audio-visual format, but you do not have a good camera and you are not yourself able to record a good video, the animated videos can be your solution.

For example, the Video animated on the Retail store that we realised as Christmas promotional campaign for Made in Saragossa.

The Campaign of video marketing for the Retail store - Made in Saragossa is a promotional video very used in video marketing

Strategy with corporative videos

In case you want to show a corporative image of your company and to project it number of possible people to the maximum, to create an image name brand online, this can be the ideal solution.

One is to create a serious content that speaks of your company and your workers, you can show the facilities, details of your productive process and/or explanations of your services it stars.

For example, the corporative video that we realised for the dental Clinic Cristina Viyuela.

Corporative video for dental clinic

We hope that this information on video marketing has helped to understand its value you. You do not doubt in contacting with us, now the video marketing is to your reach.

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Our methodology, how we worked.

We are not an audio-visual producer to the use, we were in charge of all the development of the audio-visual project.


We look for the idea and we wrote up the text.


We design history and the characters.


We record with our super equipment.


We give life him to the drawings.


Music, effects€¦ The perfect finished one!

You need something that differentiates to you from the rest?

It dates to know with a corporative video, an animated video or animated computer graphics.

It requests a dose of ideas, we can do something great together.