Objectives of the client
The Zaragozana company AMBER Brewing Independent, asked for a promotional video to us in which all the work carried out by biologists and micobi³logos in a unique space, the National Park of Ordesa was passed on and Monte Perdido, destined to the creation of a new product.
The new product that is going to send AMBER is a very ambitious beer and all the work had to be put in value: AMBER MOUNTS LOST.
In words of the biologists:
The leavenings and fungi selected for the manufacture of the new product, belong to a habitat that has not been explored in this aspect, it is wild leavenings and bacteria that can confer to the beer sensorial aromas and special characteristics, even unique.
With all the objectives upon the table, we drew up the audio-visual plan that generated value and organization to the new product. The audio-visual strategy was the following one:
- Promotional video for product launching
- Recording in exteriors
- Customized interviews in the work place
- Recording of the end item in study for its mass media launching
In order to realise the promotional video, we traveled to Ordesa with the Amber equipment, the CNTA and SERGE. We develop different outer planes and we recorded images during all the expedition showing the collection of samples and the detail of each one of the battle conducted by the biologists.
In order to complement the information of the work carried out, we defined and we developed interviews to each one of the components of the equipment, by all means what better place than in the spectacular surroundings in which we were.
The strategy of audio-visual marketing also contemplated a video only of the end item, so when the Monte Perdido Beer was finished and ready to send it to the market, we realised a recording in the study to praise the final product design.
We realise diverse planes of the bottle, showing its design and characteristics completing the narration of the history created around this unique product.